Why Get A Free PPC Audit?
If you're running Google Ads and you're not completely sure where every pound of your budget is going, a free PPC audit is the quickest way to find out. Most accounts I review are quietly leaking spend — poorly matched search terms, weak ad copy, broken conversion tracking, or bidding strategies working against the account's real goals. My manual PPC audit uncovers exactly where that waste is happening and what it's costing you.
Unlike the automated "audit tools" many agencies use to generate a sales report in thirty seconds, I go through your account by hand. Every audit is done personally by me, Andrew Gorton, a freelance PPC specialist with over 20 years' experience managing Google Ads and Microsoft Advertising accounts.
What My Free PPC Audit Covers
I take a structured look at the areas that most influence performance: search term quality and negative keywords, account and campaign structure, ad copy strength, bidding strategy and budget allocation, and — most importantly — whether your conversion tracking is actually recording the results that matter to your business. You can read more about the benefits of a manual PPC audit and why the human approach beats automated scoring tools.
What You Get Back
You'll receive clear, jargon-free feedback on what's working, what isn't, and what I'd change first — prioritised by impact on your budget. There's no obligation to work with me afterwards. If your account is in great shape, I'll tell you so. If it isn't, you'll know precisely what needs fixing, whether you fix it yourself, or ask me to handle it through my PPC management service.
Who Is The Free Audit For?
It's ideal for business owners spending anywhere from a few hundred to tens of thousands of pounds a month who suspect their agency or their own setup isn't delivering. It's also useful if you're about to increase budget and want confidence the account can scale efficiently. I work with businesses across Lancashire, Manchester, the North West and the whole of the UK — everything is handled online.
How To Claim Your Free PPC Audit
Simply get in touch with a few details about your account and goals. I'll arrange read-only access, complete the review, and come back to you with my findings. No pressure, no hard sell — just an honest, expert assessment of your Google Ads account.
“If your account is in great shape, I'll tell you so. If it isn't, you'll know exactly what needs fixing.”
Request your free PPC audit today and find out what your Google Ads budget could really be doing.